Project Info

At the invitation of Adobe, Pingbai created a KV and logo animation for the 2022 Year of the Tiger campaign, with a very short cycle. Therefore, we also spent some time thinking about how to present a relatively exciting visual connection in a short period of time. 

We start from a more traditional form, go to the digital age with designed interfaces, then present a sense of space, and finally to a more three-dimensional form. The design forms cover some recent style changes and trends. The frame rate also ranges from 12 frames per second to 24 to 30 and then to 60fps.

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